"—art is so persistent in all our cultures because it is a means of the culture to survive. And the reason for that, I believe, is that art, at its fullest capacity, makes us attentive.
...I also believe, curiously, that beauty, which is very often something we confuse with art, is merely a mechanism to move us towards attentiveness. You realize we all have a genetic capacity and need to experience beauty, but beauty is not the ultimate justification for art. It is merely the device by which we are led to attentiveness.”
-Milton Glaser
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